5 Essential body measurements for a perfect fit


Taking accurate body measurements is essential to ensure you get a perfect fit, especially when shopping online. One common mistake is taking measurements while wearing clothing. This will alter your measurements so it is advised to take your measurements while in your underwear as this will allow for greater accuracy.

It is best to get someone to take your measurements for you, but it is also possible to do so yourself. For the best results strand in front of a mirror to make sure the tape measure is in the correct position.

It is important to note that you need to keep the tape measure snug when recording your body measurement. It must not be too loose or too tight. A great rule of thumb is to allow a finger between your body and the tape measure to allow for a snug fit.

All you need is a tape measure – please ensure you record your measurements in cm’s as this is the most common metric in South Africa.

Remember that all clothing will have a 2-3cm discrepancy as these garments are handmade and human error is always a factor. If your measurements match the size chart exactly, I suggest taking one size bigger.


1. Bust

Measure all around the total circumference of the body and ensure your tape measure crosses the fullest part of the bust area for an accurate bust measurement.

2. Waist

This is a measurement that is often done incorrectly. The waist is at the part where the body bends. The best way to identify the waist is to bend to the side and feel where the bend is. This is where the tape measure must be positioned. It might also be easier to put an elastic around the waist to find the correct spot. Remember the one finger rule.

3. Hip

Place the tape measure across the fullest part of the hip area and around the bottom. Make sure to identify the fullest part of the hip for accuracy.

4. Arm Length

Find the bone at the top of your arm and take the measurement all the way to your wrist. The best way to identify the wrist is to look for the bone at the side of the wrist. Please ensure your elbow is bent as this will ensure that the sleeve is not too short.

5. Length

There are several ways to check your measurements when checking dress length. Place the tape measure at the hollow of your neck and down to the floor for a maxi dress. If you want to check the length for a midi dress, then measure from the hollow of the neck to below the knee or to the calves. A mini dress is measured from the hollow of your neck down to your mid-thigh. Trousers are measured from the waist.


As the human body comes in all shapes and sizes, these guidelines are to help you ensure accurate measurements for your frame.




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